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The Black Bear and the grizzly
In 1985, I was a graduate student at the University of Connecticut. At the time, psychology interested me, but I had not yet fully realized the path that would eventually shape my life. That summer, a few friends and I decided to ride our motorcycles from Connecticut to Acadia National Park in Maine for a camping and hiking trip. We wanted to hike Cadillac Mountain and take a break from our studies. We were young, broke, and looking for adventure. One afternoon, while wanderi

Thomas Ahern
1 day ago7 min read


Your Sales Team Knows More Than Your Buyers Do
One of the biggest mistakes leadership teams make is assuming performance problems can be solved with better scripts or more pressure. In my experience, as an executive coach and behavioral strategist is that most struggling teams are operating inside unclear systems with inconsistent messaging and little alignment between leadership, sales, and marketing. The truth is, unlocking the full potential of your team requires more than traditional tactics. It demands a strategic ap

Thomas Ahern
Jun 75 min read


Sales and Marketing Were Never Supposed to Be Separate
Why modern customers are forcing organizations to rethink trust, alignment, and the customer experience. One of the biggest misconceptions I continue to see in growing organizations is the belief that sales and marketing operate as separate functions with separate responsibilities. Marketing generates leads. Sales closes deals. Thats been the traditional model. But the people we serve no longer experience companies that way. Today, someone will read articles on our website, w

Thomas Ahern
May 184 min read


Why Trust, Connection, and Alignment Drive Outcomes More Than Process
In the realm of business, a common misconception is that success hinges solely on processes and metrics. Many organizations obsess over key performance indicators (KPIs), optimize workflows, and invest heavily in technology. Yet, despite these efforts, they often find themselves grappling with stalled execution, disengaged clients, and deteriorating relationships. Why does this happen? The answer lies in a critical factor that is frequently overlooked: the quality of the work

Thomas Ahern
May 123 min read


The most human company wins!
I have to admit something. In preparation for our annual sales and marketing conference, which we hosted earlier this month, I worked with AI to prepare for a session on being more human. Prompting it. Revising it, waiting on it, and at one point, even arguing with it. And somewhere in the middle of all that, it hit me… How strange it was to be using artificial intelligence to prepare a talk about being more human. Then, I realized something else: Chat can help write the pres

Thomas Ahern
May 26 min read


Think Twice Before You Outsource: The Hidden Dangers of a Fractional Sales Leader
The strategy of hiring an outsourced fractional sales manager to drive growth has been gaining popularity among business owners over the past several years. While it may seem like a cost-effective solution for enhancing sales without the commitment or expense of a full-time hire, there are some important risks to consider before jumping in. Fractional sales managers often split their time among multiple clients. This division of focus can prevent them from fully understanding

Thomas Ahern
Dec 16, 20243 min read


Pitch Perfect: The ABT Formula for a Sticky Elevator Pitch
An ʹelevator pitchʹ is a term taken from the early days of the internet explosion when web development companies needed capital. Finance...

Thomas Ahern
Sep 23, 20244 min read


Unconventional (Maybe Stupid) Tips for Lead Generation
When advising entrepreneurs on boosting sales, their common struggle often revolves around generating more leads. The challenge...

Thomas Ahern
Jul 6, 20244 min read


Humor for Effective Sales Management? It's No Joke!
When I was graduating from high school, I was voted class clown and biggest bluffer, and although there is no denying it, I've discovered...

Thomas Ahern
Mar 9, 20243 min read


FROM PROSPECTS TO PROFITS: CREATING A WINNING B2B SALES STRATEGY
If you're a Business to Business (B2B) seller like me, excelling in sales is crucial for the success of your business. Therefore,...

Thomas Ahern
Mar 3, 20244 min read


It’s Not a Luxury, it’s a Necessity: Unlocking the Secrets of Entrepreneurial Success and Vitality; AN INTEGRATED APPROACH TO BUSINESS WELLNESS
Written by: Belinda N. Ahern Does your business struggle with inconsistent revenue? Are you constantly juggling unfinished projects and...

Thomas Ahern
Feb 10, 20245 min read


The Importance of Holistic Wellness for Small Business Owners
Running a small business can be an incredibly rewarding venture, but it also comes with its fair share of challenges. Among these...

Thomas Ahern
Feb 5, 20244 min read


Leading into the Future: Thomas Ahern on How to Improve as a Leader in 2024 and Beyond
How to improve leadership in 2024

Thomas Ahern
Jan 20, 20241 min read


Support Systems: How to Be There for Someone Struggling with Mental Health
Mental health struggles can be deeply challenging, not just for the individuals experiencing them but also for their friends, family, and...

Thomas Ahern
Dec 22, 20233 min read


Leadership in the Modern World: Adapting and Thriving in Changing Environments
Leadership strategies in a changing world

Thomas Ahern
Nov 16, 20233 min read


Personal Growth Through Mentorship: Navigating the Landscape of Professional Development
In the intricate tapestry of personal and professional development, the thread of mentorship weaves a transformative journey for...

Thomas Ahern
Nov 16, 20233 min read


Leadership Lessons from Unexpected Sources: What Adoption Teaches Us About Guiding Teams
Leadership lessons often emerge from the most unexpected places, offering fresh perspectives on how to guide and nurture a team. One such source of profound leadership insights is adoptive parenting. The journey of adopting a child shares remarkable parallels with effective leadership, highlighting qualities like empathy, adaptability, and resilience that are equally crucial in both contexts. Below, Thomas Ahern of Connecticut delves into the unexpected wellspring of wisdom t

Thomas Ahern
Oct 24, 20232 min read
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